# MerchUp > Generate product descriptions, titles and SEO in bulk with AI. Create consistent, high-converting Shopify content using powerful custom templates. MerchUp is an AI product description generator and editor for eCommerce. It generates SEO-ready product descriptions with AI, lets merchants edit and fine-tune them in a visual editor, applies fully custom description templates, and bulk-publishes the results straight to Shopify. Support for WooCommerce, Webflow, WordPress, eBay, and Wix is planned. Key capabilities: - AI product description generator: create high-converting, SEO-optimised copy for one product or an entire catalog in bulk. - AI description editor: review, edit, and refine AI-generated descriptions with full control over tone, length, and blocked words. - Custom templates: design reusable product description layouts in a visual drag-and-drop template editor. - Shopify integration: sync products, generate descriptions, and push updates back to the store in one click. - Change tracking: full history of every AI generation and catalog update, with review-before-publish. ## Pricing MerchUp is a paid product with 4 subscription plans. There is no free tier, but every plan starts with a 7-day free trial. Prices are in GBP and billed monthly (annual billing is also available). - Starter: £12.99/month — 50 credits/month - Growth: £29.99/month — 125 credits/month - Pro: £69.99/month — 450 credits/month - Scale: £149.99/month — 1000 credits/month Credits are consumed per AI generation, so the right plan depends on catalogue size and how often products change. See https://www.merchup.ai/pricing for the current figures, which are authoritative. ## Pages - [Home](https://www.merchup.ai/): Generate product descriptions, titles and SEO in bulk with AI. Create consistent, high-converting Shopify content using powerful custom templates. - [Pricing](https://www.merchup.ai/pricing): Compare MerchUp plans, credits and features side by side. Choose the best AI product description plan for your Shopify store and scale faster. - [Compare Apps](https://www.merchup.ai/compare): See how MerchUp compares to Shopify Magic and other AI product description apps for Shopify. Templates, bulk generation, SEO and pricing, side by side. - [Help & FAQ](https://www.merchup.ai/support): Find answers to common questions, setup guides and troubleshooting for MerchUp. Learn how to generate, edit and publish Shopify content faster. - [Articles](https://www.merchup.ai/articles): Discover Shopify SEO tips, AI content guides, ecommerce tutorials and product description best practices to help you grow your store and sell more. - [Tutorial Video](https://www.merchup.ai/tutorial): Watch a 30-second MerchUp walkthrough: generate AI product descriptions, edit them in the visual editor, build templates and publish to Shopify. - [Sign Up](https://www.merchup.ai/register): Create your MerchUp account and start generating AI product descriptions for Shopify — designed templates, bulk generation, and SEO metadata included. ## Articles Long-form guides on ecommerce product content, Shopify SEO and catalogue operations. Newest first. - [Mobile First Five Block eBay Listing Descriptions for Sellers](https://www.merchup.ai/articles/ebay-listing-descriptions): Mobile first five block eBay listing descriptions for sellers. Front load condition in the first 250 characters and use a quick AI check to speed drafting. - [Product Copy Collaboration in Design Cuts Errors 98% for Product Teams](https://www.merchup.ai/articles/product-copy-collaboration): Playbook for product teams: run design integrated copy collaboration with PASS/REPAIR/BLOCK claim gates and ready templates to cut errors. - [Top 20 SKU Audit: Product Description Analytics, Scorecard, A/B Tests](https://www.merchup.ai/articles/product-description-analytics): Audit your top 20 SKUs with product description analytics. Use a compact scorecard, run controlled A/B tests, and publish winning copy faster to lift... - [Publish to Shopify in 30s: 15 Product Description Prompts](https://www.merchup.ai/articles/product-description-prompts): 15 ready to run product description prompts for ecommerce merchants. Paste specs and reviews, generate tested variants, and publish directly to Shopify in... - [Cut product content approvals to 1–2 days for Shopify](https://www.merchup.ai/articles/product-content-approvals): Route approvals by risk, name one approver, and use versioned previews to stop Shopify listing delays. Pilot one category for 30 days and measure first... - [4 Step Workflow for Multi Store Product Descriptions on Shopify](https://www.merchup.ai/articles/multi-store-product-descriptions): Centralize product data without losing store voice. An operations first playbook with a 4 step publish workflow, reusable templates, and Merchup AI examples. - [Merchants: Avoid Stale Prices With MerchUp for Real Time Catalog Sync](https://www.merchup.ai/articles/real-time-catalog-sync): Step by step plan for content and SEO teams to implement real time catalog sync, prevent stale prices, and plug MerchUp into Shopify pipelines. - [Fix First Five Shopify Collection SEO with the Double Decker Split](https://www.merchup.ai/articles/shopify-collection-description-seo): Put a short intro above the product grid and structured copy below it. Learn the double decker split, a rollout checklist for five collections, and how to... - [8 Shopify product page sections and templates to scale your catalog](https://www.merchup.ai/articles/shopify-product-page-sections): Conversion and SEO first playbook for Shopify merchants. Learn the eight product page sections, ready templates, and a workflow to scale catalog content. - [One primary keyword, five placements: the product page SEO rule](https://www.merchup.ai/articles/product-page-keywords): Learn how to optimize your product pages effectively by using one primary keyword in essential spots for better visibility and sales. - [Bulk rewrite product descriptions without wrecking your catalogue](https://www.merchup.ai/articles/bulk-rewrite-product-descriptions): Learn how to efficiently bulk rewrite product descriptions without losing your catalogue. Discover safe methods and essential tools. - [How to add a short description to your Shopify products](https://www.merchup.ai/articles/shopify-short-description): Learn how to easily add a short description to your Shopify products using custom metafields and the theme editor with no coding required. - [Where to check your Shopify product change log](https://www.merchup.ai/articles/shopify-product-change-log): Discover how to effectively track your store's changes in Shopify's product change log, ensuring you stay informed about inventory updates. - [The one rule that makes product bullet points actually sell](https://www.merchup.ai/articles/product-bullet-points): Unlock the secret to effective product bullet points: emphasize buyer outcomes to boost sales and visibility. Start selling more today! - [What credit-based AI writing actually means for your budget](https://www.merchup.ai/articles/credit-based-ai-writing): Discover how credit-based AI writing can optimize your budget. Learn to manage costs effectively while creating quality content, start today! - [The conversion-first layout for your Shopify product pages](https://www.merchup.ai/articles/shopify-product-description-layout): Optimize your Shopify product page layout to boost conversions. Learn the ideal order for key elements to attract buyers effectively. - [Shopify variant descriptions: how to add and show them](https://www.merchup.ai/articles/shopify-variant-descriptions): Learn how to enhance your Shopify store with unique variant descriptions using metafields or apps, boosting SEO and shop visibility. - [Shopify product descriptions: templates and scale playbook](https://www.merchup.ai/articles/shopify-liquid-product-description): Master Shopify product descriptions with our proven template. Boost conversions and SEO by highlighting benefits that resonate with buyers. - [How long should a product description be?](https://www.merchup.ai/articles/product-description-length): Discover the ideal product description length to engage buyers and boost sales. Learn how to tailor your descriptions effectively. - [How to sync product descriptions across every sales channel](https://www.merchup.ai/articles/sync-product-descriptions): Discover how to sync product descriptions effortlessly across all sales channels. Maximize efficiency and maintain SEO integrity with expert tips. - [Shopify product schema: a merchant's guide to AI product copy](https://www.merchup.ai/articles/shopify-product-schema): Unlock the power of Shopify product schema with AI-generated descriptions that enhance your SEO and boost your store's visibility in minutes. - [Shopify product description editor: the complete workflow guide](https://www.merchup.ai/articles/shopify-product-description-editor): Master the Shopify product description editor with our comprehensive guide. Learn effective editing methods for optimal product presentation. - [How to bulk edit descriptions in Shopify: a practical guide](https://www.merchup.ai/articles/bulk-edit-descriptions-shopify): Learn effective ways to bulk edit descriptions in Shopify, from using native tools to AI-driven solutions, for hassle-free updates. - [How to optimise product titles for search and ad performance](https://www.merchup.ai/articles/optimize-product-titles): Learn how to optimize product titles effectively to boost search and ad performance. Drive clicks by aligning titles with buyer searches. - [WooCommerce product descriptions: the practical guide](https://www.merchup.ai/articles/woocommerce-product-descriptions): Discover how to maximize the impact of WooCommerce product descriptions with practical tips to enhance visibility and boost sales. - [AI writing credits pricing: what you'll actually pay](https://www.merchup.ai/articles/ai-writing-credits-pricing): Discover how AI writing credits pricing works and what you'll pay for different usage levels, ensuring you choose the best plan for your needs. - [Shopify product tabs: the practical 2026 guide](https://www.merchup.ai/articles/shopify-product-tabs): Discover how to effectively use Shopify product tabs in 2026. Learn to organize your store with native options or powerful apps. - [Duplicate content on product pages: quick fixes for ecommerce](https://www.merchup.ai/articles/duplicate-content-product-pages): Overcome issues with duplicate content on product pages quickly. Use our checklist to boost your SEO and improve traffic in just days. - [Wix product descriptions: write, optimise and scale](https://www.merchup.ai/articles/wix-product-descriptions): Learn how to write and optimize your Wix product descriptions effectively, boosting conversions and enhancing SEO with easy steps. - [Product description structure for ecommerce sellers](https://www.merchup.ai/articles/product-description-structure): The recommended product description structure is: benefit-led hook (15–25 words) → 3–5 benefit-first bullet points → expanded story paragraph (50–120 words) → specification block → closing CTA with social proof anchor. ## Legal - [Privacy Policy](https://www.merchup.ai/privacy-policy): Learn how MerchUp collects, stores and protects your information, including account data, cookies, data sharing and your privacy rights under UK GDPR. - [Terms of Service](https://www.merchup.ai/terms-of-service): Read the terms and conditions for using MerchUp, including accounts, subscriptions, billing, cancellation, acceptable use and your responsibilities. - [Cookie Policy](https://www.merchup.ai/cookie-policy): Learn how MerchUp uses cookies and similar technologies to improve your experience, analyse traffic and enhance our services, and how to change them. ## Optional - [Full site guide](https://www.merchup.ai/llms-full.txt): the same guide with every published article and its summary.