Cookie Policy

Scope

This Cookie Policy explains how MerchUp ("MerchUp", "we", "us") uses cookies and similar technologies (such as local storage entries) when you use our websites and applications. It should be read together with our Privacy Policy.

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information about how the service is used.

Legal basis: necessary vs consent

Strictly necessary cookies and similar technologies are used where they are essential to provide the online service you request (for example, to keep you signed in securely, to maintain session integrity, and to record your cookie choices). Where applicable law treats these as strictly necessary, they are not switched off via the consent interface.

Non-essential cookies and similar technologies (such as analytics, approximate location processing based on IP address, and marketing or personalization) are used only if you provide consent through our cookie preference experience.

We do not set non-essential cookies unless you have given your consent.

You can reject all non-essential cookies and still use core product features that do not depend on them.

Categories we use

The table below summarises typical categories, purposes, example identifiers, and indicative retention. Exact names and lifetimes may vary slightly by environment or vendor updates.

1. Strictly necessary

• Purpose: operate the site and app; authenticate users; protect security; remember your cookie preferences.
• Example names: cookie_consent; session/authentication cookies (often HttpOnly).
• Duration: cookie_consent: up to 365 days; session cookies: session or provider-defined.
• Legal basis: strictly necessary (not consent-based).

2. Analytics & performance

• Purpose: measure traffic, performance, and reliability.
• Example names: analytics identifiers used by providers such as Vercel Analytics / Speed Insights (only when enabled).
• Duration: varies by provider.
• Legal basis: consent.

3. Location (where offered)

• Purpose: provide insights or features using approximate location (based on IP address), where enabled.
• Example names: provider-based identifiers or server-side processing after consent.
• Duration: varies.
• Legal basis: consent.

4. Marketing & personalization

• Purpose: deliver personalised content or communications.
• Example names: cookies set by integrated partners (if used).
• Duration: varies by provider.
• Legal basis: consent.

Third-party providers

Some cookies may be set by third-party providers (such as analytics or infrastructure services). These providers process data in accordance with their own privacy policies.

Local storage

We may store a copy of your consent preferences in browser local storage (for example under a key such as cookieConsent) so your choices persist across visits.

Updating or withdrawing consent

You can update or withdraw your consent for non-essential cookies at any time using the Cookie Settings option available in the site footer or through the cookie banner when shown.

If you clear cookies or site data, you may be asked to provide your preferences again.

Browser controls

You can also control or delete cookies through your browser settings. Please note that disabling certain cookies may affect how the service functions.

Contact

Questions about this Cookie Policy can be sent via our support page.