Store autopilot

Your whole catalogue, managed in one place.

Bulk generation, collections, template rules, scheduled go-live and full history — and every change waits for your review.

  • Your whole catalogue in one bulk run
  • The right template, picked by your rules
  • Go live on a timer, to the minute
  • Every change held for review, and undoable
Try MerchUp on Shopify7-day free trial

HOW IT WORKS

From a messy catalogue to live listings

Set it up once, run it in bulk, and approve before anything ships.

Bring products in

  • Fetch from Shopify
  • Or add new ones by scan
New or existing

Organise it once

  • Rules pick each design
  • Collections group a drop
Set once

Generate in bulk

  • Whole catalogue, one run
  • Live progress per product
Up to 10× speed

Review, then go live

  • Waits in Pending for you
  • Push now or on a schedule
You approve
Bulk generation

Your whole catalogue. One run.

Select every product, or let your rules pick them, and MerchUp writes each one in its template with parallel AI agents.

  • Live progress, product by product
  • Keeps going if you close the tab
  • Cancel any time, you only pay for what was written
  • SEO title, meta description and alt text included

ORGANISE ONCE

Set it up once, every product follows

Rules choose the design for every product. Collections bundle a drop, a sale or a brand line so it ships together.

Template rules

The right template. Automatically.

Say once which products get which design. Every generation checks your rules top to bottom, and the first match wins.

  • Match by tag, type, vendor, collection, price or stock
  • Combine conditions with AND, OR and “is not”
  • Drag rules to set their priority
  • Pause a rule, or limit it to a date range
app.merchup.ai
New product
Hydrogen SnowboardTags: winter, all-mountainCrevasse
Leather Court SneakerType: SneakersForge
Insulated BottleVendor: MerchUpMidnight
Rules · top match wins
1Tag is winterCrevasseNo matchMatch
2Product type is SneakersForgeNo matchMatch
3Vendor is MerchUpMidnightNo matchMatch
·Everything elseLumen
Collections

Group products. Push the set at once.

Each product in a collection keeps the description you saved, ready to push together, now or later.

  • Save each product’s description into the set
  • Push the whole collection in one go
  • See every product’s push result
  • Or schedule the push for later
app.merchup.ai
Pending3 productsPush 3
Hydrogen SnowboardDescriptionSEOPendingPushingLive
Insulated BottleListingPhotosPendingPushingLive
Court SneakerDescriptionListingPendingPushingLive
Hydrogen Snowboard
NewLive
Ride the whole mountain
SnowboardLive on Shopify now
3 waiting for your push3 pushed to Shopify
Review before publish

Nothing goes live until you push it.

Every generation and every edit waits in Pending. Compare it with what is live, keep what you want, then push.

  • Every change held until you push
  • Compare the new copy with what is live
  • Discard any change, one kind at a time
  • A failed push shows why, so you can retry
Scheduled go-live

Pick a minute. It goes live on time.

Choose products and a date and time. They stay drafts on Shopify, then go active in the minute you picked.

  • Launch drops, sales and restocks on a timer
  • Products stay drafts until their minute
  • Schedule a whole collection push too
  • Cancel any time before it runs

STAY IN CONTROL

Every product upgraded, every change undoable

Bring the same tools to products already in your store, and keep a full record of everything MerchUp did.

Existing products

Already listed? Upgrade it in place.

Products already in your store get a filled-in listing, AI photos and SEO, all held in Pending until you push.

  • Fill empty Shopify fields with AI, free
  • Only empty fields are filled, nothing overwritten
  • AI photos, variants, metafields and SEO
  • Add photos from your phone straight to the product
History & undo

Every change tracked. Undo anything.

Every generation, push and fetch lands in one feed. Open any description and restore an earlier version, or the original.

  • One timeline for your whole store
  • Restore any version in one click
  • Every restore can be undone
  • Filter by product, period or type
app.merchup.ai
Descriptions248Pushes31Fetches12
Today
Bulk generation24 products · Midnight09:20
Description writtenHydrogen Snowboard09:14
Version 3MidnightLiveVersion 2CanvasLive↺ RestoreVersion 1OriginalLive
Pushed to Shopify2 of 2 pushed08:52
Collection pushedSpring drop · 4 products08:30
Version 3 is live on Hydrogen SnowboardVersion 2 restoredUndo
Also in the toolkitSee every tool →
Conflict checkKeep yours or take Shopify’sPush resultsPer product, with the reasonPhone photosScan a code, add to a productExport historyAny view, as a CSVStatus groupsFailed · Pending · Live
FAQs

Got Questions?
We're Here To Help.

Answers on scanning and listing products, template-driven descriptions, AI SEO, selling in person, plans and billing.

The Template Editor is where you design your product description layouts. You build sections and elements visually, and the AI writes into the right slots, so every product gets a consistent, designed description that's written specifically for that product.

Descriptions are written by the MerchUp AI Engine from your real product data (titles, variants, options and tags) into your designed template, so it doesn't invent specifications or prices, and structured facts like pricing stay locked. Choose a writing quality level (Standard, Polished or Premium), and review or edit everything before it's published.

Yes. The Template Editor gives you full visual control — start from one of our professionally designed template families or build your own layout with sections, elements, backgrounds, effects, and typography controls. Every part of a template can be restyled to match your brand, no code required.

Yes — MerchUp includes a library of professionally designed template families, each a genuinely distinct design system with its own layouts, typography, and artwork. Five families are free and included on every plan, and the rest can be bought individually at any time — there is no plan restriction on which ready-made templates you can use. Separately, your plan sets how many custom templates you can build and save in the Template Editor: Starter 1, Growth 5, Pro and Scale unlimited. That allowance applies only to templates you create yourself — it never limits the ready-made families available to you.

Descriptions are published to Shopify by MerchUp, so your storefront always reflects what you generated and approved. When you update a template, descriptions generated or regenerated from that point use the updated design — you stay in control of what gets pushed to your store.

You don't need to write CSS — the Template Editor exposes deep visual styling controls (layout, spacing, typography, colours, backgrounds, and effects) on every plan. The styling is baked into each description when it's published, so your designs render faithfully inside your Shopify theme.

See all FAQsContact support

GET STARTED

Your Whole Catalogue,
Managed in One Place
On Your Schedule

Bulk generation, collections, template rules, scheduled go-live and full history. Nothing reaches your store until you push it.

Try MerchUp on Shopify7-day free trial
Bulk GenerationWhole catalogue, one runCollectionsPush a set at onceScheduled Go-LiveLive on a timerHistory & UndoRestore any version