Nothing goes live until you approve it.

Descriptions are written by the MerchUp AI Engine from your real product data (titles, variants, options and tags) into your designed template, so it doesn't invent specifications or prices, and structured facts like pricing stay locked. Choose a writing quality level (Standard, Polished or Premium), and review or edit everything before it's published.

Yes. The Template Editor gives you full visual control — start from one of our professionally designed template families or build your own layout with sections, elements, backgrounds, effects, and typography controls. Every part of a template can be restyled to match your brand, no code required.

Yes — MerchUp includes a library of professionally designed template families, each a genuinely distinct design system with its own layouts, typography, and artwork. Five families are free and included on every plan, and the rest can be bought individually at any time — there is no plan restriction on which ready-made templates you can use. Separately, your plan sets how many custom templates you can build and save in the Template Editor: Starter 1, Growth 5, Pro and Scale unlimited. That allowance applies only to templates you create yourself — it never limits the ready-made families available to you.

Descriptions are published to Shopify by MerchUp, so your storefront always reflects what you generated and approved. When you update a template, descriptions generated or regenerated from that point use the updated design — you stay in control of what gets pushed to your store.

You don't need to write CSS — the Template Editor exposes deep visual styling controls (layout, spacing, typography, colours, backgrounds, and effects) on every plan. The styling is baked into each description when it's published, so your designs render faithfully inside your Shopify theme.