✓
✓
✓Scan it
- Your phone or this device's camera
- A barcode scanner
- Or upload photos
Snap a product. Get the listing.
AI identifies it from one photo or barcode and fills every Shopify field, ready to publish.
- Snap
- Identify
- Fill
- Publish
- Identified from one photo or barcode
- Every Shopify field filled
- Included on every plan
HOW IT WORKS
Three steps to a listing
No typing, no copying specs off the box — scan it, check it, publish it.
AI identifies it
- MerchUp catalogue checked first
- AI reads the photo
- Photo checked against the barcode
Review & publish
- Every field labelled by source
- Your edits never overwritten
- Draft or publish live
One photo in. Listing out.
Title, description, product type, vendor, tags, collections, variants, price and SEO — each one labelled with where it came from.
- Picks from your store's own tags, types and collections
- Learns how your store builds a listing
- Never overwrites a field you've edited
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" xml:space="preserve" style="fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2" viewBox="13 -2 1056 251"><path d="M1020.15 136.52c-2.73 11.75 -11.93 18.7 -22.63 18.7h-20.95l8.69 -37.37h20.95c10.74 0 16.6 7.2 13.94 18.67M1018.95 84.05h-65.3l-37.18 159.82h39.49l12.74 -54.85h25.82c35.58 0 59.25 -24.22 65.76 -52.26c6.57 -28.28 -5.76 -52.7 -41.33 -52.7zM769.17 186.85L784 123.13l48.8 -39.06l-23.96 103.04c-3.79 16.3 2.57 25.64 18.4 25.64c15.35 0 26.3 -9.34 30.09 -25.64l23.95 -103.04l30.64 39.06l-14.77 63.5c-8.91 38.34 -39.32 60.15 -77.82 60.15s-59 -21.8 -50.15 -59.91" style="fill:url(%23a)"/><path d="M911.9 91.08l-34.35 -29.6a20.8 20.8 0 0 0 -24.52 -1.97L801.7 91.08L878 0z" style="fill:url(%23b)"/><path d="M54.32 85.74h36.46l22.07 118.29l79.52 -118.3h36.46l-38.95 159.4h-32.34l25.3 -103.22l-67.95 103.22H90.35L72.79 141.7L47.46 245.13H15.14zM267.34 171.37h60.54c3.97 -18.04 -6.8 -28.54 -23.3 -28.54c-15.83 0 -30.76 10.5 -37.24 28.54M280.11 247.19c-36.92 0 -57.9 -25.58 -47.88 -65.31c9.8 -39.97 42.01 -65.32 79.62 -65.32c36.7 0 56.57 24.9 47.4 62.35a94 94 0 0 1 -3.79 11.87H262.6c-3.36 19.19 6.92 29.92 23.2 29.92c13.76 0 23.17 -6.85 29.01 -15.3h34.63c-12.35 23.3 -38.13 41.8 -69.32 41.8M369.7 245.13l31 -126.5h32.34L427.63 141c11.53 -14.62 27.09 -24.2 44.75 -24.2l-8.23 33.56h-8.48c-17.89 0 -30.48 6.4 -37.16 27.18l-16.47 67.6zM551.98 116.56c31.64 0 48.88 16.45 49.03 44.77h-34.63c-1.1 -10.74 -7.99 -17.6 -21.28 -17.6c-17.9 0 -33.02 13.48 -39.03 38.15c-6.03 24.66 2.7 37.9 20.6 37.9c13.3 0 22.87 -5.93 29.6 -17.35h34.63c-13.51 26.94 -39.25 44.76 -70.67 44.76c-36.92 0 -56.98 -25.58 -46.96 -65.31c9.55 -39.74 42.01 -65.32 78.7 -65.32zM648.73 76.15h32.34l-14.23 58c10.8 -10.5 26.86 -17.36 43.6 -17.36c28.44 0 44.8 19.18 36.25 54.13l-18.3 74.21H696.5l17.1 -69.87c4.8 -20.33 -3.63 -31.3 -20.6 -31.3s-30.5 10.28 -35.7 29.47l-17.68 71.7H607.3z" style="fill:%231a2b6a;fill-rule:nonzero"/><defs><linearGradient id="a" x1="0" x2="1" y1="0" y2="0" gradientTransform="rotate(55.03 432.1 706.46)scale(447.045)" gradientUnits="userSpaceOnUse"><stop offset="0" style="stop-color:%234bc8ef;stop-opacity:1"/><stop offset=".27" style="stop-color:%234bc4ef;stop-opacity:1"/><stop offset=".45" style="stop-color:%234ab0ef;stop-opacity:1"/><stop offset=".58" style="stop-color:%234895ef;stop-opacity:1"/><stop offset=".8" style="stop-color:%234151d3;stop-opacity:1"/><stop offset="1" style="stop-color:%233f36c8;stop-opacity:1"/></linearGradient><linearGradient id="b" x1="0" x2="1" y1="0" y2="0" gradientTransform="rotate(49.42 378.02 918.82)scale(91.24503)" gradientUnits="userSpaceOnUse"><stop offset="0" style="stop-color:%23fbb06b;stop-opacity:1"/><stop offset=".56" style="stop-color:%23f98924;stop-opacity:1"/><stop offset="1" style="stop-color:%23f97500;stop-opacity:1"/></linearGradient></defs></svg>)
AIFair by design
Included On Every Plan
Your monthly credits only go on real AI work — products already in the MerchUp catalogue are free.
Every plan
- Product scanning includedScanning included
- The Free plan tooFree plan too
- Phone, camera or barcode scannerPhone, camera, scanner
- Bulk intake queueBulk queue
Fair credits
- Catalogue barcodes: no creditsCatalogue: free
- Catalogue products: no creditsKnown products: free
- AI lookup only when AI names itAI only when it names it
- Never charged on a missNever on a miss
Every Shopify field
- Title + descriptionTitle + description
- Type, vendor and tagsType, vendor, tags
- Collections and variantsCollections + variants
- Price and SEOPrice + SEO
Safe by default
- Every photo checked vs barcodePhoto vs barcode check
- Mismatches held in To checkHeld in To check
- Your edits never overwrittenEdits never overwritten
- Draft or publish liveDraft or live
Any barcode. Any scanner.
Use a barcode scanner, or let your phone or camera read the label. Barcodes already in the MerchUp catalogue are free — AI only steps in for products it hasn't seen.
- Barcode scanner, phone or computer camera
- Cameras read the barcode printed on the label
- Every photo is checked against its barcode
- Mismatches wait in “To check”, never published
Bulk intake
Scan a whole shelf. AI keeps up.
Scan item after item — each one joins the queue and is identified alongside the others while you keep going. Or upload a batch of photos.
- Items identified side by side, not one at a time
- Queue sorted into need you · ready · in Shopify
- Publish every ready item together
- Save as drafts or publish live
FAQsGot Questions?
Got Questions?
We're Here To Help.
Answers on scanning and listing products, template-driven descriptions, AI SEO, selling in person, plans and billing.
Yes. Scan a product photo, a barcode or a trading card with your phone, your computer's camera, a barcode scanner or uploaded photos, and MerchUp AI fills every Shopify field: title, description, SEO, tags, variants and price. Product scanning is included on every plan; trading cards use the card scanner add-on.
Scanning products is included on every plan. Barcodes and products already in the MerchUp catalogue are free, and an AI lookup is only charged when the AI identifies a product we don't already know. Trading cards use the card scanner add-on: £7.99 a month for 1,000 scans, £19.99 for 5,000 or £39.99 for unlimited. Each card scan includes the card's identity, market price, cleaned-up photos, centering and a grade estimate. A full condition report is 0.4 credits extra.
MerchUp AI measures each card's centering from your scan and estimates the grade it would likely get from the major grading companies, with a condition report that points out wear on the corners, edges and surface. It is an estimate to help you price a card and decide whether to send it for grading, not an official grade.
Yes. MerchUp AI can turn a product photo into a clean studio shot or place it in a lifestyle scene, such as a living room, kitchen, outdoor setting or luxury marble. Each enhanced photo costs 1 credit and is kept beside your original, so you can always switch back.
Yes. MerchUp AI can refresh the products already in your store: listing details, template-driven descriptions, AI photos and SEO. Every change waits for your approval before it's pushed, and your history lets you restore an earlier version at any time.
Yes, on Pro and Scale. Pick a date and time and MerchUp AI publishes the product to your store when it's due, so launches and drops go live on schedule.
GET STARTED
Snap a Product,
AI Lists It
Every Field Filled
Snap it, scan it, list it. AI fills every Shopify field.
Available now for Shopify.
Scan to ListingEvery Shopify field filledBarcode ScanningScanner, phone or cameraBulk IntakeScan item after itemEvery PlanProduct scanning included