Pick a template
Choose a designed template family — or let your template rules pick one for every product.
Product descriptions, written by AI into designed templates.
One product or your whole catalogue in one run, written straight into a professionally designed template.
- Designed templates, not plain text
- Your whole catalogue in one run
- Review before it goes live
How it works
Three steps to a finished description
Pick a design, let AI write it, approve it — and it’s on your product page.
AI writes every section
Intro, benefits, specs, FAQ — each written for that product and sized to fit the design.
Review, then publish
Everything lands in Review first. Approve it and it goes live on your store.
Not a wall of text. A product page.
Every description is written into a professionally designed template family — each with its own layout, type and brand art. Pick the one that fits your store.
Template editor
Make every template yours.
A full visual editor: sections, blocks, backgrounds and effects — styled for desktop and mobile, and it looks the same on Shopify as it does in MerchUp.
- Add, reorder and restyle sections
- Backgrounds, gradients and effects
- Desktop and mobile styled separately
- AI writes into every text slot you keep
Your whole catalogue. One run.
Select products — or let rules pick them — and MerchUp writes every description in your template, with parallel AI agents at up to 10× speed.
Leather Court Sneaker
Ski Wax Winter
Snowboard Gift Card- Live progress, product by product
- Keeps going if you close the tab
- SEO title, meta description and alt text included
Workflow control
Scale your whole catalogue, stay in control
Rules pick the template, collections group the drop, a timer sends it live — and every change can be undone.
Template rules
The right template, automatically.
Rules by tag, type, vendor or collection pick the design for every product.
Scheduling
Go live on a timer.
Products stay drafts until the minute you pick — or schedule a collection push.
Collections
Group the drop. Push it together.
Put a drop, a sale or a brand line in one collection and push the set at once.
History & undo
Every change tracked. Undo anything.
Every description, push and schedule is logged — restore any version in one click.
Also in MerchUpSee all Store autopilot tools →
Review before publishApprove before anything ships
Section rewritesRedo one section, keep the rest
Brand voice8 voices plus your own tone
Output languages50 languages, or auto
Written to sell. Built to fit.
Other tools hand you a paragraph. MerchUp hands you a finished product page.
Copy that fits the design
Every text slot’s length comes from the template itself, so headlines never spill and sections never sit half-empty.
Your brand voice
Eight voice presets — luxury, technical, playful and more — plus your own tone instructions.
50 output languages
Pick a language, or let auto mode match each product’s own — with lengths adjusted so the design still fits.
SEO included
Meta title, meta description and image alt text are written with every description, at no extra cost.
Nothing goes live unseen
Every description waits in Review with an in-place editor until you approve it.
Undo at any depth
Every generation and push is kept, so any earlier version is one click away.
FAQsGot Questions?
Got Questions?
We're Here To Help.
Answers on scanning and listing products, template-driven descriptions, AI SEO, selling in person, plans and billing.
The Template Editor is where you design your product description layouts. You build sections and elements visually, and the AI writes into the right slots, so every product gets a consistent, designed description that's written specifically for that product.
Descriptions are written by the MerchUp AI Engine from your real product data (titles, variants, options and tags) into your designed template, so it doesn't invent specifications or prices, and structured facts like pricing stay locked. Choose a writing quality level (Standard, Polished or Premium), and review or edit everything before it's published.
Yes. The Template Editor gives you full visual control — start from one of our professionally designed template families or build your own layout with sections, elements, backgrounds, effects, and typography controls. Every part of a template can be restyled to match your brand, no code required.
Yes — MerchUp includes a library of professionally designed template families, each a genuinely distinct design system with its own layouts, typography, and artwork. Five families are free and included on every plan, and the rest can be bought individually at any time — there is no plan restriction on which ready-made templates you can use. Separately, your plan sets how many custom templates you can build and save in the Template Editor: Starter 1, Growth 5, Pro and Scale unlimited. That allowance applies only to templates you create yourself — it never limits the ready-made families available to you.
Descriptions are published to Shopify by MerchUp, so your storefront always reflects what you generated and approved. When you update a template, descriptions generated or regenerated from that point use the updated design — you stay in control of what gets pushed to your store.
You don't need to write CSS — the Template Editor exposes deep visual styling controls (layout, spacing, typography, colours, backgrounds, and effects) on every plan. The styling is baked into each description when it's published, so your designs render faithfully inside your Shopify theme.
GET STARTED
Every Product,
Described by AI
In Your Own Design
Designed templates, written by AI for every product. Your whole catalogue in one run — reviewed before it goes live.
Bulk GenerationWhole catalogue, one runTemplate DescriptionsDesigned, in your styleSEO IncludedMeta + alt text writtenHistory & UndoRestore any version